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CONTENT Editor
Lynn Sencicle
lsencicle@datatam.co.uk 07793 054021
Graphic Designer Steve Williams
swilliams@designandmediasolutions.co.uk
ADVERTISING SALES Business Development Manager Eleanor Porter
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colin.wilkinson@biz-media.co.uk
MANAGEMENT Media Director
Colin Wilkinson
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TheEditor W
PCR Awards – be in it to win it!
e are rapidly heading towards the 2023 PCR Awards which will take place in September. This has become a much-loved event in the industry calendar,
celebrating all that’s great and good in the industry. There is only one way to win one of these prestigious awards
and that is to submit an entry. This will sound obvious – and is a metaphor for life as well as a truism for awards – those who don’t enter don’t win. If your company has done great things this last
year, if you believe that you and your employees deserve recognition from the industry, then enter the PCR Awards today. The deadline for entries is the end of this month, so get writing and get your entries in. In this month’s issue we look at a variety of issues in the tech world such as IT
management, the cloud, the internet of things and of course retail. In our Big Interview we catch up with Barb Huelskamp from Alteryx who reveals
how gaming strategies can be used within the partnership ecosystem. Our Life in the Channel comes from Ed Baker at Trellix who talks about security partnerships and investing in the future. Rubrik has recently launched its Transform Partner Program designed to help
partners become data security advisors. Ghazal Asif explains how it works. Kingston’s Ann Keefe explores why upgrading storage and memory is the cost-
ISSN: 1742-8440 Copyright 2023
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All contents © 2023 Datateam Business Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact manufacturers and retailers directly with regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not
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effective and sustainable solution to the data explosion, while Jamie Wilson from Novatech outlines some tips to stay in control when disaster strikes. Marco Costa from Exclaimer explores how moving to the cloud can benefit
business and Crayon’s Geoff Barnett explains how to guide customers towards a successful cloud migration. Eseye’s Nick Earle challenges today’s business model mindset and discusses how
organisations must be more disruptive to stay ahead of the game. Meanwhile, Casper Rasmussen of Valtech talks about the digitalisation of retail in the post- Covid world. The digital age is always in a constant state of evolution, and it has become the
basis for business and customer interaction around the globe, with voice and messaging forming the cornerstones. Ronan Higgins, commercial director at Coolwave Communications explores how service models are evolving from this. I hope you find this issue informative and interesting.
Lynn Sencicle Editor
lsencicle@datatam.co.uk Editorial & Advertising: 07793 054021
In association with
www.datateam.co.uk +44 (0)1622 687031
www.pcr-online.biz and PCR Awards
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