MARCH 2026


CONTENTS


7 INTERVIEWS


7 Giant CEO, Phoebe Liu, shares insights on the company’s culture of trust, diversity, and its unique leadership development program.


18 Zéfal CEO Aurélien Brunet discusses the French brand’s 140+ years of innovation, new mudguard and pump developments, and their focus on sustainability.


33: We take five to chat with new distribution company, Marches Parts, founded by Matt Duley and Sandy Plenty.


36: Marco and Angie Ortega, owners of the 2025 BikeBiz Awards IBD of the Year, Aztecs Bikes, discuss the year leading up to their win and their strategy for 2026.


41: Marco A. de la Serna, Head of Strategy and Business Development, discusses Mahle’s approach to eBike systems, shifting the focus from isolated components to “purpose- driven innovation.”


BRANDS


23 BikeBiz goes behind the scenes at the Stashed Products’ factory to find out more about their growth, products, and philosophy behind their British- made, problem-solving bike storage.


OPINION


29: BA Executive Director Steve Garidis reveals how E-Bike Positive is moving to full industry ownership to become the vital public-facing trust mark for safe and legal e-bikes.


46: Duncan Dollimore details Cycling UK’s successful campaign to reverse BTP’s cycle theft investigation policy.


36


23 REGULARS


15 The latest news from the cycle industry.


PRODUCTS


Sector guides, including new products (49), gravel/adventure bikes, clothing, and accessories (53) and energy and nutrition (64). Including a Sponsored Sector Guide with Ison Distribution (57).


64


33


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