INTERVIEW


From Enthusiast to Everyday: Mahle’s Approach to Building Belonging in Micromobility


As the eBike marketplace continues to evolve, with two major auto industry players recently exiting the space, whilst established and newer entrants launch ever more impressive systems, BikeBiz had the opportunity to sit down with Marco A de la Serna, Head of Strategy and Business Development at Mahle SmartBike Systems.


We wanted this to be an expansive conversation, going beyond pure product focus, looking at the wider micromobility opportunity, at how the general public is or isn’t engaged by current approaches, and Marco didn’t disappoint.


www.bikebiz.com March 2026 | 41


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