INTERVIEW
Bicycling Alliance for Sustainability
in taking responsibility not only for our own operations, but also for how our partners and suppliers are supported in their sustainability journey. That is why we helped establish the Bicycling Alliance for Sustainability 2022 in Taiwan—creating a platform where companies can learn together, align expectations, and move faster as an industry. Today, more than 80 companies are part of it, and almost all of them have completed carbon-inventory training or carried out carbon-footprint assessments. For our customers, this cultural approach translates into clarity and trust. When they review our ESG disclosures, they gain a clearer understanding of their Scope 3 emissions and the broader impact of their supply chain decisions. This transparency is increasingly important as regulations tighten and expectations rise. At the same time, we’re strengthening our supplier partnerships through more consistent expectations. We now have a Supplier CSR Code, a unified Code of Conduct, and a Commitment Letter that almost 80% of our partners have already returned. It’s about building a supply chain that is aligned, responsible, and ready for future regulations. Ultimately, our aim is not just compliance, but leadership
through example—showing that a responsible, collaborative approach can raise standards across the industry and create long-term value for everyone involved.
How do Asian markets shape the Western viewpoint in the coming decade? Following is our understanding in this way. Asian markets have long acted as a living laboratory for new mobility models. High urban density, diverse commuting needs, and limited space have pushed cities to adopt practical,
10 | March 2026
efficient solutions much earlier than many Western markets. We saw this clearly from E-bikes as well. At Giant, we began
investing in E-bike technology in the mid-1990s, responding to how people in Asian cities, particularly in China, were already using light electric mobility as part of daily life—not just for leisure, but for work, family, and transport. Over the next decade, we believe this experience will
increasingly influence the Western world. Mobility will be viewed less as a single solution centred on cars, and more as a flexible ecosystem—where bicycles, E-bikes, and light electric vehicles play a central role in everyday life. As E-Bikes become a long-term growth category globally,
we will keep investing in technology, systems integration, and product innovation. Our focus is simple: to understand riders’ needs across different markets and to develop solutions that make cycling a more accessible and enjoyable part of everyday mobility. Another example is to elevate personal transportation convenience; Giant Group partnered with city governments 15 years ago to launch the YouBike public bicycle system. After more than a decade of operation, we have recently developed eYouBike, which has become extremely popular with citizens in a couple of cities. It has become a major highlight of urban transportation in Taiwan and has expanded to cities in China. Recently, we have been actively reaching overseas, due to its performance and operation have proven it to be a highly successful model. In this sense, Asian markets are not simply following trends, but shaping them. They offer practical insights into how sustainability, efficiency, and quality of life can coexist—and those lessons will continue to inform how mobility evolves globally.
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