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BRANDS


Above: Elliot B


ike storage is traditionally quite utilitarian. More of an afterthought. Perhaps a £5 hook screwed into a joist or a bike leaned precariously against a wall. And for some, that’s fine. As the saying goes, ‘if it ain’t broke,


don’t fix it.’ But I at least imagine (many of you won’t have to) what standing in a crowded workshop during peak season, wrestling with a pile of bikes just to reach the one in the middle feels like. Based in Abermule, Mid Wales, Stashed Products is a brand that feels much older. Founded in 2021 by design engineer Elliot Tanner, the company has seen steady growth, recently honoured with the King’s Award for Innovation in 2025. Today, Elliot leads a team of 14 across a growing footprint in Powys, fuelled by solving the problems that exist when trying to organise the somewhat ‘unorganisable’. The journey to the factory solidifies their Welsh roots. Even


on a wet day devoid of colour, the winding country lanes and rolling hills of Mid Wales provide a scenic backdrop. Central to the rural landscape, I pulled up to fairly new units that house an operation far more advanced than the quiet exterior suggests.


24 | March 2026


Top: Stashed HQ. Bottom: SpaceRail and Launch Pad


Precision in the detail Walking through the factory, there’s no detached atmosphere of mass production. Instead, you find what looks more like a high-end workshop than a factory line. Upstairs, the space is brightly lit with futuristic car detailing lights arranged in patterns across the ceiling, casting a sharp, professional glow across the space. On the factory floor, the order is meticulous. Every area is neatly packed and organised, save for a light dusting of sawdust where Kristoff, affectionately nicknamed “the robot” by his colleagues, was busy hand-building custom stands for COREbike. Then there’s Nigel, who looks after assembly stations he called his “babies,” hand-greasing axles and checking every component with pride. Each part he handles is methodically stacked in trays, ready for the next step in the chain. Even the noise is managed with engineering intent; the area that houses the vibratory finishing machine and jigs is soundproofed with foam, featuring simple, clever details like a wooden flap hanging over the drill extractor to deaden the sound.


www.bikebiz.com


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