BRANDS
Above: Lodestar
approved recycled cardboard that cleverly secures the products. They also print the assembly instructions directly onto the packaging, removing the need for additional paper inserts.
The next chapter In February, Stashed entered its next chapter with the launch of LodeStar. If SpaceRail is the gold standard for bikes, LodeStar might offer a modular answer for everything else. “It’s about bringing clarity to a space,” Elliot explains. The plan was always to move beyond just bikes. He recognises that people are rarely just cyclists; they are hikers, skiers, and outdoor enthusiasts who face the same storage frustrations across all their hobbies. LodeStar moves the brand into this broader lifestyle category with modular boards and rails designed for helmets, shoes, tools, and kit. During the tour, the team highlighted that for the retailer, LodeStar offers a more accessible entry point that extends beyond the stockroom. The team designed the system to be compact enough for traditional merchandising as a retail SKU, but they also see it as a potential solution for shop displays. By reclaiming potential “dead space” on a wall and turning it into a clean, professional display,
www.bikebiz.com
Top: Stashed Rail. Bottom: Stashed products
a retailer can essentially turn a storage headache into an active sales tool, and the modularity means it can adapt as stock changes. Reassuringly, the team is clear on long-term reliability. “We’re confident in the build quality, so every system comes with a five-year warranty,” Elliot notes, “whether it’s for a home or in a workshop environment.” What Stashed offers is a move away from the ‘make-do’
culture of bike storage. It is an investment that asks the true cost of a crowded space. When you factor in the ease of access, less risk of damage, and the ability to turn dead wall space into active retail margin, the price of their systems starts to look less like an expense. In an industry where efficiency translates into earning potential, turning a chaotic workshop into a clearer, functional space might offer a competitive advantage worth considering.
Want to find out more? Scan the QR code to watch our video interview with Elliot, where we dive a little deeper into Stashed’s commercial offerings.
March 2026 | 27
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