INTERVIEW


Zéfal CEO Aurélien Brunet Talks Innovation, Sustainability, and Market Expansion


Think of a bicycle pump, and you probably think: Zéfal. The French brand has been innovating within the bicycle accessories market for over 140 years, surviving wars, name changes, and plenty of industry development. So, what’s the secret to the brand’s longevity in a somewhat tumultuous market? And how can the example of Zéfal help other companies thrive in uncertain times?


BikeBiz sat down with CEO Aurélien Brunet, a 5th generation of the Brunet family that’s steered  the brand in the future.


18 | March 2026 www.bikebiz.com


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