INTERVIEW
meaningful rather than overwhelming, and that’s how eBikes connect with a broader audience.
“Purpose-driven innovation” – what does this look like in the coming 18 to 36 months? Where do you see this leading?
Purpose-driven innovation starts with intent. Over the next 18 to 36 months, I see this translating into systems that are more adaptable, inclusive, and future-ready. At Mahle, this philosophy is reflected in platforms ranging
from compact, lightweight solutions like XS or X20, to more performance-oriented systems such as M40. The common thread is flexibility: designing technologies that support different riding styles, terrains, and expectations without fragmenting the ecosystem. This approach goes beyond products. It builds trust, longevity, and relevance. Purpose-driven innovation strengthens the relationship between riders, brands, and the industry, shifting from short-term novelty to long-term value.
“Building a narrative that inspires belonging” - can enthusiast and performance-focused cycling succeed here, or will transport-native brands lead the way? I don’t see this as a competition between two worlds. Performance-driven and enthusiast cycling has always been the emotional engine of our industry; it inspires, excites, and pushes innovation forward. At the same time, transport-native brands have excelled at addressing everyday needs: commuting, family mobility, reliability, and practicality. They speak a language that resonates with new and broader audiences. The real opportunity lies in connecting these
perspectives. When performance DNA meets everyday usability, we create products and stories that people can identify with. Belonging emerges when riders, regardless of their background, feel that cycling naturally fits into their lives, not that they must adapt themselves to cycling.
How can the cycling industry connect, collaborate, and mutually benefit from shared mobility scheme providers? Shared mobility schemes play a crucial role in introducing the general public to cycling and eBikes. They lower entry barriers and allow people to experience bicycles as a practical, everyday solution. Instead of seeing these providers as competitors,
the cycling industry should view them as strategic partners. There is tremendous potential for collaboration through shared insights on user behaviour, data-driven development, infrastructure planning, and even long-term product strategy. In many cases, shared mobility is the first step: today, a
shared bike, tomorrow a personal one. By working together, we can expand the base of cyclists and strengthen the entire ecosystem, rather than competing for the same limited audience.
44 |March 2026
www.bikebiz.com
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