NEWS HUB Eurobike Issues Brief Statement on Future of Show
FOLLOWING the appointment of Philipp Ferger as managing director in December 2025, Eurobike organisers, Fairnamic GmbH, issued a brief update on the future of the show beyond 2026. During a conversation on the sidelines of the ECI Launch Reception in Brussels, Eurobike organiser Fairnamic and the associations European Cycling Industries (ECI), ZIV – The Bicycle Industry and Zukunft Fahrrad exchanged views on a relaunch of Eurobike from 2027 onward, potential forms of cooperation and the role of Eurobike
ZyroFisher announces distribution partnership with Ochain
2026. The aim is to jointly advance and sustainably strengthen the trade fair platform in Frankfurt am Main in close dialogue with the industry. With the new hall layout for Eurobike
2026, the trade fair emphasised compact routes and clearly bundled theme areas: Halls 11 and 12 will host both market leaders and innovative start-ups. Hall 11 is dedicated to performance and sports, featuring highlights such as the Adventure Area. Hall 12 focuses on everyday mobility solutions. The “Global Sourcing” area in Hall 8 showcases international trends and impulses, serving as a meeting point for industry and trade from all over the world.
The next Eurobike in Frankfurt will take place from June 24 to 27, 2026.
Cytech Network Expands into Wales with New Training Centre in Swansea
THE GLOBAL CYTECH training network says it’s strengthening its reach with the opening of its first-ever training facility in Wales.
The new centre is operated by
Cycle CPD, a new business founded by experienced cycle mechanic and educator Chris Dower, in a move designed to boost professional standards across the Welsh cycling industry. By establishing a local presence,
Cycle CPD aims to support the existing
ZYROFISHER has announced the signing of a distribution partnership with Ochain, the Italian components maker that recently joined the SRAM family.
The new partnership will see
ZyroFisher supply retailers with Ochain in the UK and Ireland. Ochain, known for its game- changing chainring spider that delivers a chainless feeling ride, has rapidly grown from a prototype to World Cup staple, joined the SRAM family of brands back in July.
For retailers interested in Ochain, please contact your ZyroFisher account manager or email
salesteam@zyrofisher.co.uk
network of training providers by providing a dedicated hub for retailers and mechanics based across West and South Wales.
For more information visit the Cycle CPD training page on the Cytech website or contact Cycle CPD directly at
chris@cyclecpd.co.uk.
Pembree appoints Chicken Cyclekit as UK distribution partner
FOLLOWING the recent announcement of a long-term sponsorship agreement with renowned mountain bike racer and industry personality Wyn Masters, Pembree continues its strong momentum with the announcement of a new UK distribution partnership. Following the acquisition by Look in
November 2024, Chicken CycleKit has been confirmed as Pembree’s official UK distributor. The partnership will cover the brand’s full product range,
including the recently expanded GCS (Gravity Cockpit System) lineup. Under the new agreement, Pembree’s sustainability-led component range will be available through Chicken CycleKit’s dealer network.
16 | March 2026
www.bikebiz.com
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