FEATURE


BEHIND ‘MADE IN ITALY’: HOW ABUS ROAD HELMETS ARE MADE


BikeBiz was invited to Italy to tour ABUS’ helmet manufacurting facilities. Lauren Jenkins shares a small insight into how their helmets are made.


W


hat goes into making a helmet? Passion, determination, teamwork? It’s easy to forget how much work it can take to take something


from idea to finished product. When you buy stock or pick something up from a shop, you don’t see the work that went into it.


Idea, concept, prototype, testing. All play a part in the process.


It’s easy to forget that there are people, time and effort behind a product. When we purchase something, it rarely comes with a story. Well, not always. So, how are ABUS helmets made?


www.bikebiz.com


BikeBiz were recently invited to Italy by ABUS to tour their manufacturing facilities for their road helmets. Whilst there, we got to visit Maxi Studio as well as an EPS manufacturing factory to find out just how ‘Made in Italy’ their helmets are. What I find interesting and what you need to know are


likely very different things. Being invited to explore ABUS facilities in Italy is a privilege; it’s also an opportunity for me to tell a story. You may know much of this already, but being able to share something you may not is why having the opportunity to visit and share that story allows us to take pause and connect with brands on a different level.


June 2025 | 7


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68