FEATURE
had to be reined in a bit lately, so this solution is a stroke of genius.
Then there’s the Alecs cargo trike, another offshoot element for the business and one that seeks to reignite the firm’s former prowess in delivery work. Royal Mail is among the businesses currently trialling this cargo trike, bringing the firm’s relationship with the UK’s postal service back full circle.
What of the mainstay products of the Pashley production line? There’s some really eye-catching products rolling out of the in-house paint shop, which itself is playing its part in keeping the brand fresh. So, for Pashley, despite being the best part of 100 years old, every component is still up to date, on trend and shining brightly.
ARCC
The first of two Cambridgeshire brands to feature here, ARCC is emerging as one to watch, setting itself apart with a unique proposition for the e-bike world. For those that have not yet seen it, ARCC has both manufactured bikes
of its own and conversion kits that you’d tend to pair with things like Bromptons and Moultons. What’s particularly interesting about the product is that the electronics, be it the controller or the mount for the battery, are made here in the UK and into that battery dock, your standard tool-type battery mounts. This unique take on powering an e-bike means that, for most consumers, they will already have a battery in their houses that could provide spare power to their e-bike. Electrics and frame fabricating aside, the wheels are laced up in Britain too. Just launched is ARCC’s new Linton cargo bike, a steel- framed longtail that’s setting itself apart on account of the resulting low (24kg) weight achieved by pairing a hub motor to the innovative approach to power supply. For those customers entering your shop, testing a longtail cargo bike and being put off by the weight, ARCC has a pitch that’s hard to ignore, especially since it can host a 200kg load and has swept past the German DIN79010 benchmark.
Flit
The recipients of an Innovate UK grant and the second Cambridge-manufactured brand to turn heads lately, Flit is a challenger to Brompton’s fairly well-established dominance as the go-to British folding bike maker. Alex Murray and David Flitcroft are the designer duo behind the brand, David bringing engineering know-how from another British icon, Land Rover, while Alex handles the commercial side.
With £1.2 million in funding secured in 2025 with input from former Head of Technical Development at British Cycling, Tony Purnell, among others, the brand’s investor interest stems from its simplified manufacturing process, delivered in response to supply chain challenges that mounted when the pandemic hit. As a result, Flit’s folding bike now does away with welding and instead is pieced
50 | June 2025
www.bikebiz.com
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