NEWS HUB
Bikmo partners with BikeBiz as official insurance partner
BIKMO and BikeBiz have partnered to offer insurance updates and relevant information to the cycle industry.
Bikmo will offer up-to-date information for those working in the cycling industry to share all the need- to-knows and any changes, so you can stay up to date. Expect regular columns, updates and advice from the experts. This collaboration will go beyond providing information
regarding business insurance; Bikmo will offer advice to those working in the cycling industry to make sure they have the
right cover for their own bikes. Luc Hall, Partnerships & Business Development (UK&IE) from Bikmo said: “Partnering with BikeBiz gives us a great platform to share what we do best—offering commercial insurance solutions engineered specifically for the cycling world. From independent bike shops and epic events to gig- economy riders and micro-mobility
projects, we’re here to help keep businesses protected and rolling smoothly. We’re looking forward to sharing insights, cutting through the jargon, and making insurance one less thing the industry needs to stress about.”
Shimano scales back cycling apparel and announces organisational changes
SHIMANO reported that it will scale back its cycling apparel business, which means the Milremo brand and regular Shimano apparel collection will be discontinued. After more than 25 years of investment in the cycling apparel category, Shimano Europe has announced the difficult decision to scale back their activities in this area.
Cycles UK announces opening of new Maidstone store
CYCLES UK have announced the opening of its brand- new Maidstone store as the only Specialized S-Works dealer in Kent.
They have said the new store is double the size of its
previous location, something they say will offer customers an enhanced shopping experience with an even wider range of bikes and accessories. The new Cycles UK Maidstone store is located at Cycles UK Maidstone, Unit 8 Lockmeadow Entertainment, Barker Road, Maidstone, Kent, ME16 8SF.
22 | June 2025
“Despite our best efforts, these factors have made it increasingly difficult to grow our cycling apparel business. This means that Shimano’s custom clothing brand, Milremo, will be discontinued; the regular Shimano apparel collection will also be streamlined. Our range will continue to offer shoe covers,
gloves, and socks, along with a limited apparel lineup” – Shimano
Passenger enters Cycling Market in Partnership with Swift Industries
UK-BASED outdoor clothing brand, Passenger, has announced its entry into the cycling market in partnership with Seattle-based Swift Industries. The brand has said they are partnering with Swift Industries to become one of the bicycle bag brand’s first UK stockists. Passenger says the curated collection of handlebar and frame bags by Passenger marks Swift Industries’ continued expansion into the UK, and introduces their versatile bicycle bags to Passenger’s growing community of outdoor enthusiasts.
www.bikebiz.com
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