INTERVIEW
and suppliers are experiencing, and we want to contribute to the industry’s recovery through Eurobike 2025. Our primary target audience for trade visitors is bicycle dealers, for whom we offer networking opportunities and training programs. In this new edition of the show, we are enhancing our commitment to the specialist trade sector. We are launching an extensive invitation campaign, developing a tailored program for professionals, and receiving strong support from the industry to reinforce Eurobike’s position as a central platform for exchange, orientation, and innovation. With over 5,000 targeted invitations sent to dealers in the
bike and ecomobility sectors across Europe, Eurobike has initiated the largest coordinated trade campaign in its history. Together with leading companies, the trade show emphasises the vital role of specialist trade within the industry.
How has the landscape of fairs/shows changed? Is there a particular model you believe we should follow, or do we need to remain more reactive to what’s happening?
The trade fair landscape has changed significantly in recent years, particularly accelerated by the pandemic, digital
transformation, and evolving industry needs. Traditional formats have had to adapt - it’s no longer just about product presentation, but about offering real value through networking, knowledge sharing, and facilitating dialogue across the entire mobility ecosystem. We’re seeing that shows need to be more agile and future-oriented, reflecting how the industry is shifting towards more sustainable and interconnected solutions.
I don’t think there’s a single model we should rigidly follow. What we need is a dynamic approach—one that listens closely to the market and our stakeholders. At Eurobike, we’ve redefined ourselves not only as a platform for bikes, but for the broader transformation in mobility. That means embracing flexibility, integrating new technologies, and continuously evaluating how best to serve both exhibitors and visitors. Being reactive and proactive at the same time is key.
How’s the overall reception to the move to Frankfurt been?
The reception of the move from Friedrichshafen to Frankfurt has been overwhelmingly positive. While some nostalgia for Friedrichshafen remains, the benefits of the new location are
46 | June 2025
www.bikebiz.com
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