BIG INTERVIEWINTER
clear. Frankfurt offers top-notch infrastructure, excellent international transport links, and a professional exhibition environment, enhancing Eurobike’s profile and accessibility. Furthermore, we have expanded the show’s focus to include new themes like future mobility and digital innovation. This move has transformed Eurobike into a forward-looking, international platform for the cycling and mobility industry. Our partnership with Messe Frankfurt through fairnamic is crucial to this evolution, providing international strength, network access, and expertise in large-scale events. This collaboration allows us to explore new markets and attract diverse exhibitors and visitors, positioning Eurobike as a global platform for the future of cycling and mobility. In summary, the move to Frankfurt, supported by fairnamic, marks a new era for Eurobike.
As Asiabike Jakarta blends eMobility solutions, do you see a European or North American show doing similar in the future? Would, for example, a EverythingElectric and Eurobike collaboration - putting e-bikes in front of a pro eMobility audience, outside of the cycling sector - be a cycling industry growth tool that ensures e-bikes are seen as a transport solution and option? Eurobike has naturally grown into an e-bike show over the last few years, and with moving to Frankfurt, we have further
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expanded the show conception into ecomobility, which, from our understanding, contains the category between e-bike and cars. We are convinced that this segment will see significant growth and, even more importantly, a lot of innovation in the future.
When entering new markets like we did with Asiabike in
Jakarta, we always adapt the show conception to the local market needs. In Jakarta, for example, the transition from combusting engine scooters to electric scooters is in full swing and accordingly, the main focus of our show. Expanding into either pedal-assisted (European-Style Bikes) and/or for example, road performance bikes are possible next evolution steps in the future.
Are there any new thematic areas or trends that will play a bigger role at Eurobike in the next few years? Adventure cycling is an area that continues to grow. In 2025, the new Adventure Area at Eurobike will expand to reflect the rising interest in gravel biking, bikepacking, and cycling tourism. There is an increasing demand for reliable, high- performance equipment for long-distance travel, and we are witnessing strong engagement from exhibitors and visitors in this segment.
In this respect, the future concept of Eurobike also aims to further expand its global significance in the field of Sports and Performance.
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