INTERVIEW
INTERVIEW WITH STEFAN REISINGER
EUROBIKE 2025:
We take a moment to talk with Stefan Reisinger, CEO of fairnamic, organisers of Eurobike, ahead of this year’s show to talk about changes, trends, and what’s ahead for those attending in 2025.
What is your evaluation of the recent edition of Eurobike? We can already reveal that Eurobike is becoming more international and diverse. While participation levels vary in different regions, the show remains a key industry gathering, attracting a highly global audience. Even brands with no booths will be present with large teams, demonstrating that Eurobike remains a crucial networking platform - it’s the must-attend event in the bicycle industry. We expect more than 1,500 companies, including many leading market players, to exhibit at Eurobike 2025. On the visitor side, we expect +60,000 trade visitors and end consumers worldwide to attend the event.
Is there anything different from previous shows that trade attendees can look forward to at this year’s show? Yes, we’ve increased the number of international exhibitors and curated zones that specifically target innovation and
www.bikebiz.com
sustainability, offering a richer and more global perspective. We’ve also restructured the trade visitor days to include more targeted networking opportunities, curated matchmaking programs, and exclusive industry panels featuring thought leaders from the bike and mobility sectors. And finally, our test ride tracks and demo areas have been expanded and improved, offering trade visitors a better hands-on experience with the latest models and technologies. In short, it’s not just a trade fair - it’s a platform for the future of cycling and mobility.
What’s your overview of the current state of the bicycle industry, and are you making any major changes to Eurobike in response? The industry is currently facing challenges, and some companies are carefully evaluating their participation in upcoming trade shows, including Eurobike. We recognise the difficult market situation that retailers, manufacturers,
June 2025 | 45
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
