CONTENTS 26 46


 GENERAL ELECTION 7 BikeBiz collates the Active Travel and cycling manifesto pledges of all major political parties as the United Kingdom prepares for the General Election


 NEWS HUB 11 The latest developments from across the bike trade


 RETAILERS 15 Daniel Blackham speaks to Sam McCarthy to learn how Moose is making life easier for businesses and consumers in the micromobility sector


18 Rebecca Morley catches up with The Electric Bike Shop to talk physical and online retail and the challenges facing the electric bike industry


 BIG INTERVIEW 22 Daniel Blackham sits down with Decathlon UK CEO Eric Mazillier to discuss a new era for the business and its refreshed approach to the cycling market


 CYCLE TO WORK 26 BikeBiz speaks to Chris Last of the Cycle to Work Alliance to discuss the impact of 25 years of Cycle to Work and what the future holds


 APPOINTMENTS 30 This month’s movers and shakers throughout the cycle industry


 MICROMOBILITY 32 Rebecca Bland speaks to Swytch co-founder Oliver Montague about the new Go Kit and the opportunities it presents for expansion via retailers


37 BikeBiz visits Eskuta’s headquarters in Nuneaton


 BRANDS 43 Basso has re-entered the Chinese market after a three-year absence. Daniel Blackham chats to CEO Alessandro Basso about the potential for growth


46 Five minutes with Pit Viper


49 Simon Cox sits down with Velor founder Tom Leezer to discuss his mission to make sustainable cycling apparel


 PRODUCTS 53 New products and sector guides, including the road market and lights.


59


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JULY 2024


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