MICROMOBILITY
For the user, this boils down to a slightly heavier
battery (2-2.5kg versus 700g) and instead of clipping the battery to the handlebars via a mount, it’s attached to the bike fram For Swytch, it’s not about offering a lesser product, but more about “expanding the product range with more choice.” So, if customers don’t have the money, or the want, for something really tiny and lightweight for their bike, they can choose the Go Kit. It has the same functionality, but in a slightly bigger package.
And it looks like it’s paid off. Swytch has just sold out of the 50% off pre-orders, and the brand has even seen success in the USA. Which bodes well, as the brand’s plan for expansion entails a “huge pipeline of retail opportunities in Europe, the UK, and the USA.” Currently, there are a little over 70 bike shops in the UK that can install Swytch kits and be a customer’s point of contact (although the Swytch customer service team is also on hand for any queries). But, this is set to change.
34 | July 2024
Over the past few months, Swytch has been trialling distribution with Tandem Group Cycles in the UK, and has seen a great reception from over 40 bike shops so far. They’re also in the process of discussing a deal with a retail giant, which would put Swytch physically into almost every major city in the UK. “We have obviously proven incredible demand for our product, B to C, and we already have 30 shops we sell to in the UK, directly, some independent shops. So this time next year, what we’re looking towards is a scenario where we’ve taken off, not just in the UK but also across the world, through retailers.” Currently, customers can buy the kits online, but opening up a retailer network will undoubtedly boost the brand’s presence by having the product physically in front of customers – as well as the expertise from bike shop staff in not only installing the product to bikes but offering advice and servicing as well.
Retailers interested in stocking Swytch should contact Matt Rudd on:
matt.rudd@
tgc.bike.
www.bikebiz.com
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