APPOINTMENTS


Got an appointment you’d like to share? Send details to


daniel.blackham@biz-media.co.uk


Andy Smallwood (left) Andy Smallwood, Pashley Cycles


Pashley Group Limited has announced the appointment of Andy Smallwood to the role of chief executive officer (CEO), effective June 3, 2024. Smallwood takes with him a passion


for cycling and a wealth of product life cycle, brand development and commercial experience with more than two decades in the cycling industry. He is well known from his roles as managing director of Boardman Bikes and most recently as CEO of Ribble Cycles – where, for more than seven years, he led the business to where the British bike brand is today. Working closely with Pashley chairman Adrian Williams, Smallwood will define the strategic direction for the business and brand, leading the team as the business embarks on its next phase of evolution and growth. 


Pete Hancock, EBCO


EBCO has introduced Pete Hancock to the team as the new area account manager


www.bikebiz.com


Pete Hancock


for the south east of England. Hancock has more than 30 years of experience in the bicycle industry, with a successful background in road racing during his earlier years.


With a wealth of expertise in retail sales,


technical warranty advice, and account management for IBDs, Hancock is well- positioned to drive growth and foster strong relationships with EBCO partners in the region.


“I’m thrilled to join EBCO and take on the role of area account manager,” expressed Hancock. “Backed by the support of EBCO and TVS group, I am excited for the opportunity to further develop sales in the south east.” 


Andrew Sherry


homecoming for Sherry, who previously led the development of 7mesh’s western Canadian dealer network as an independent sales agent. Sherry takes a wealth of experience


to 7mesh, most recently as the senior merchant for Cycling at national retail chain Mountain Equipment Company (MEC). Having spent time on both the brand and retailer sides, he adds perspective on brand-retailer partnerships, and his familiarity with the product line, brand, and team will allow him to get up to speed immediately. Sherry joins 7mesh’s leadership team,


Andrew Sherry, 7mesh


7mesh has announced that Andrew Sherry has been appointed as vice president of sales and will oversee global revenue for the brand in all channels. The newly created role expands the resources dedicated to growing the business while also acting as a


sitting alongside John Zopfi, general manager EMEA and APAC, who took on extra responsibility as interim global wholesale leader while a review and reorganisation of leadership roles was completed. Identifying his immediate priorities,


Sherry sees building relationships with existing retailers and expanding 7mesh’s wholesale go to market programme as top of his agenda. 


July 2024 | 31


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