MICROMOBILITY MADE IN THE UK Daniel Blackham visits Eskuta at its headquarters in Nuneaton Y
ou may not be familiar with the name Eskuta, but you have almost certainly seen them. The brand has sold more than 7,000 bikes in the
UK, all from its facility in Nuneaton. Eskuta’s product portfolio is simple. The SX-250 is an e-bike that captures the spirit of a
motorcycle, but fits within all of the regulations of an electrically assisted pedal cycles (EAPC). So no licence requirements and no insurance needed for road use. And the SX-800 is an electric motorcycle which does require insurance, road tax (free) and a CBT licence/ driving licence issued before February 2001.
But what opportunities does this brand present to retailers? In short, plenty, especially the SX-250. But to understand where the brand is going, you have to look at where it has come from. Founded by Ian O’Connor in 2014, Eskuta started trading one year later and hasn’t looked back. “We started trading in 2015 and everyone looked at us and said ‘are you mad, what are these?’,” explains O’Connor. “I was going out to motorcycle dealers and they were asking ‘well, where’s the engine?’ and then I was going to cycle dealers and they were going ‘it’s got a motor, what’s that all about?’ “There’s me thinking ‘what have I done?’.”
www.bikebiz.com
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