MICROMOBILITY


Every bike sold by Eskuta is hand built in Nuneaton


brushless rear hub motor and a 48v 26ah Lithium Ion battery, the rest of the Eskuta SX-250 is made of motorcycle-grade materials.


LED lights and indicators, self-adjusting suspension,


motorcycle-spec tyres and high performance disc brakes are just a few of the components which wouldn’t look out of place on a fully-fledged moped. Continuing the trend from the automotive industry is the


way the product is manufactured. Each product arrives semi-knocked-down and is then hand


built to order at Eskuta’s headquarters in Nuneaton. Every model that leaves the factory is delivered comes with a one- year or 8,000 mile warranty, as standard. “That’s really important to us,” adds O’Connor. “We control the entire process, from the design of the product, to the selection of components, down to the final assembly.” At delivery, the product is ready-to-ride with no further assembly required by the dealership or consumer.


Partnerships with IBDs Independent bike shops have always been seen as a key part to Eskuta’s strategy by O’Connor, as shown by approaching them in the early days. Now the market has shifted towards this type of product, there are more opportunities than ever before for retailers willing to take the plunge. “We offer something different,” says O’Connor. “We attract a variety of consumers, from a slightly older customer to a younger demographic that wants that motorcycle look.


“But what we can also do is open up a whole new piece of B2B business and that’s exciting.


40 | July 2024 www.bikebiz.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68