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‘IF YOU DON’T VOTE, YOU ALLOW OTHER PEOPLE TO CHOOSE WHO REPRESENTS YOU.’
CONTENT Editor
Daniel Blackham
daniel.blackham@
biz-media.co.uk
Staff writer Simon Cox
simon.cox@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
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biz-media.co.uk +44 (0)779 480 5307
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Daniel Blackham, Editor
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2024
EDITORIAL MAKE YOUR VOICE HEARD
By the time you read this, the UK will be days away from electing its next Prime Minister. You’ll be relieved to know that this column isn’t going to be me championing one political party or another. You should support whichever party or candidate is right for you. But please do vote. You may think ‘they’re all the same anyway, so what’s the point?’. The point is, you can
make your voice heard. This is potentially the only time to vote on national issues in the next five years. If you don’t vote, you allow other people to choose who represents you. If you’re still struggling to find each party’s pledges on Active Travel and transport, we have collated these in an easy-to-digest guide with no commentary or spin, verbatim from the manifestos on P7. Elsewhere in the mag, the industry keeps on going. Rebecca Morley speaks to The Electric
Bike Shop about the changing face of the e-bike market (P18). I sit down with Decathlon UK’s CEO, Eric Mazillier, to talk about the company’s refreshed branding and the transformation of Van Rysel (P22), and Rebecca Bland catches up with Swytch co-founder Oliver Montague about the new Go Kit (P32). We also have a discussion with Alessandro Basso about Basso’s return to China (P43), and Simon Cox talks sustainability with Velor’s Tom Leezer (P49). It’s easy to feel despondent with politics in the current climate, but on Thursday, July 4, you have the chance to change that narrative. In my opinion, that’s an opportunity that can’t be missed.
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All contents © 2024 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
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Editorial: 07775 306 067 Advertising: 07794 805 307
Simon Cox Staff writer
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biz-media.co.uk
Richard Setters Sales manager
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biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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