MICROMOBILITY
Eskuta has a consistent availability across it range
“These are known for delivery and are market-leaders in the e-cargo space, so retailers can go to that local convenience store or other local company with a very robust product.” Assisting O’Connor with bicycle market expansion is
Paul Stewart who has more than three decades of industry experience. A customer-focused nature was one of the many parts of the business which attracted him to join, especially the way it works with its retail partners. “They get a white-glove treatment,” says Stewart. “We get the key staff together and offer a tutorial as the
bikes are delivered to ensure they get a full understanding of the USPs.
“I think being able to visualise that rather than look at a
YouTube video is really important. “Every bike being built and delivered to ride saves so much time for the dealer as well.”
As part of building a network of IBDs, Eskuta will be supporting retailers with demo bikes and encouraging consumers to visit these locations. “It’s part of the package we have been putting together for
IBDs,” explains Stewart. “There will be a few bikes for the shop floor to sell from and then we will provide a demo bike which will be refreshed by us on a regular basis.”
www.bikebiz.com
There is also the chance to work with Eskuta as part of a dropship programme. From the point of order, Eskuta offers the option to take ownership of the customer with updates and then a white- glove delivery service. “Most dealers are happy for us to do this,” says O’Connor. “The customer has seen a bike in-store, they’ve had a
test ride and decided to place an order. From when we get that order, we are working on behalf of the dealer, but the service reflects on us as a brand as well so we make sure it’s the best it can be. “And on the rare occasion there is a problem, the consumer tends to come direct to us.
“I think that’s great from a dealer’s perspective because, if there is an issue, a lot of the time the dealer won’t even know about it and it’s already been dealt with.” In a world where some brands are stepping away from
IBDs and cutting back on support, Eskuta is increasing theirs. “We’re already getting feedback from those that have signed up that the service levels are really good and they are happy to deal with us,” says Stewart. “For me, that’s the key. It’s all about a positive customer experience with a great product.”
July 2024 | 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
