BRANDS


CLOSING THE LOOP


Once in a while, you hear or see someone sharing something that really grabs your attention. Tom Leezer, the founder of Velor, did just this. With interest more than peaked, Simon Cox sat down for a chat with the former professional cyclist who’s on a mission to make sustainable cycling apparel, achieved through pioneering recycling techniques.


Tom, can you give BikeBiz readers a brief introduction to Velor and an outline of the vision for the future? So we started three years ago with the idea of creating the most sustainable cycling jersey, and, in our minds, it needs to be fully circular because if it’s not circular then at the end of life it either gets dumped or incinerated. In a lot of cases incinerated.


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How do you arrive at this point? Why an apparel brand, and why a world-first fully circular cycling jersey? I was a pro cyclist, riding at WorldTour level, from a young age. At a certain point I, and some of my teammates, realised that when sponsors changed the team often had new kit which was now unusable - that this kit was now waste, needing to be disposed of.


July 2024 | 49


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