NEW PRODUCTS


slimmed down the lock-on collar which is now more integrated, and then changed the grip end. The new end for Deathgrip 2 has an exposed core for more durability, a new injection-molded logo rubber cap, and this also gives us the opportunity to run different colour combinations. It’s the original – just better.


What has been the R&D process and how long has this been in the works? Riding, riding, and more riding – we already know that Deathgrips just work so well, so we had the best starting point. Compounds, check. Shape and pattern, check. The right length combined with diameter options, check.


50 | August 2024


Rider feedback, check. The Deathgrip 2 refinements have taken over a couple of years to work on and make just right – we have also fine-tuned the exact positioning of the finger-bars and waffle pattern in relation to the diamond cut and the mushroom pattern, just to improve the grip feel again.


How has this process influenced the design? Riding and rider-feedback influences the design at all times of course – how does the grip feel, how does it work, how well does it fit the bars, how does it grip in all weather conditions, can we tweak the compound, add colours, add options, and make sure our grips are just


Prototypes, cutaways, and more test grips. DMR use rapid-prototype 3D printers to check that the form, the size, the tapered core and grip pattern works.


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