DISTRIBUTOR
Claud Butler is a stalwart of Tandem’s portfolio
The Squish junior range, which has been a favourite among young riders, now features new colour options for both the 12” and 14” models.
These enhancements aim to make the Squish bikes even more appealing to our younger customers. We are also proud to continue our partnership with The
Bikeability Trust. This year, we have developed a co-branded 14” Squish balance bike, which will be part of a fleet of bikes and helmets distributed to over 300 schools nationwide this Autumn. This initiative supports our commitment to promoting cycling education and safety among young riders. By continually expanding our product offerings and supporting partnerships with The Bikeability Trust, we aim to meet the diverse needs of our customers and dealers, while promoting the growth and development of cycling nationwide.
What is Tandem looking to focus on for the remainder of 2024 and into 2025? We are excited to announce the launch of the Claud Butler Ridge e-MTB hardtail with integrated battery, arriving this month at an attractive price of £1,399. This addition reinforces our commitment to providing high-quality e-bike options at competitive prices. We are also completing a comprehensive refresh of our Claud Butler and Dawes hybrid range, ensuring these models meet the latest standards in design and performance.
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The launch of our MoVe brand earlier this year offers a wide selection of character bikes featuring top licenses, including Bluey, CoComelon, Gabby’s Dollhouse, Stitch, and Spidey.
These character bikes present an excellent opportunity for dealers to capture incremental Christmas gifting sales, providing an additional revenue stream. Operationally, we are continuously enhancing our warehouse and dropship capabilities to streamline operations and improve efficiency across our network. The development of our system integration project will also improve the overall customer experience by ensuring seamless interaction between our product and sales teams across our inventory management systems and operations. For our dealers, we are moving towards ensuring full
stock availability, allowing them to meet customer demand without delays. We also remain committed to onboarding more brands seeking third-party logistics (3PL) support by providing comprehensive and reliable services through our warehouse and fulfilment centre. We recently expanded our warehouse facility to 160,000 sqft, significantly enhancing our storage and distribution capabilities.
This expansion has also allowed us to provide third-party
storage solutions to other businesses seeking reliable and efficient storage options.
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