DISTRIBUTOR
DISTRIBUTOR
The Squish brand has been a stand-out for Tandem over the past 12 months
‘OUR BICYCLES DIVISION HAS SHOWN RESILIENCE, WITH SALES INCREASING BY 9% TO THE END OF MAY 2024’
retailers across the country. Our dealers are committed to supporting customers by meeting their demands and expectations effectively. In recent years, customers have become increasingly price-conscious, a trend that continues this year. To adapt, our dealers are focusing on providing strong promotional propositions and presenting the best deals to drive sales. Ensuring value for money is crucial, dealers are often having to offer savings to customers, resulting in squeezed margins. Despite these challenges, resilient dealers are effectively managing through the following strategies: implementing attractive promotional offers and deals to entice customers and boost sales, offering bundled parts and accessories packages to add value to purchases and enhance customer satisfaction, and providing comprehensive servicing packages that offer ongoing support and maintenance, encouraging customer loyalty and repeat business. Our aim is to support our dealers in navigating these challenging conditions by offering competitive pricing, robust and supportive credit facilities, promotional support, aftercare services, and good availability of spare parts to support the long-term satisfaction and loyalty of customers.
38 | August 2024
By focusing on these comprehensive solutions, we are supporting our dealers to continue delivering exceptional value and service to their customers, ensuring the sustained growth and resilience of the cycling market.
What feedback have you received about the coming months? Despite a significant amount of stock still circulating in the market, demand for e-bikes remains robust on a like- for-like basis. Dealers are aware that consumer interest continues to drive the need for stock investment, leading them to make informed decisions to meet this demand. The premium children’s bikes segment is also performing exceptionally well. Our award-winning Squish brand of lightweight bikes has shown excellent like-for-like growth as of May 31, 2024. This strong performance reflects the continued popularity and demand for high-quality children’s bikes. We anticipate that the second half of the year may present
tough trading conditions with extended shipping times and a shortage of containers.
As a business, we are proactively working to mitigate these effects to support our dealers.
www.bikebiz.com
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