MICROMOBILITY
A FRESH OUTLOOK
Daniel Blackham sits down with Verge Motorcycles’ CRO George Blankenship to discuss the brand’s entry to the UK market and its unique approach to retail
T
he micromobility industry is a broad church of different transport modes: from folding bikes all the way up to fleets of delivery vehicles.
In the UK, we are still seeing dozens of entrants into the
market with plenty of e-bike motor manufacturers debuting new systems, cargo bike brands tackling different pain points, and innovative fleet solutions as businesses target net zero in the coming years. One segment which has been quietly growing over the last few years is electric motorcycles.
And for an industry which is so synonymous with the sounds and smells of an internal combustion engine (ICE), the number of bikes hitting the tarmac is not small. According to the Motorcycle Industry Association (MCIA), new registrations peaked in 2022 at 6,526. Last year saw a 37.8% drop to 4,062, although this was reflected industry-wide with new motorcycle registrations down across the board. There are small green shoots of recovery though with electric
motorcycles up year-on-year through the first half of 2024 while ICE products remain down when compared to 2023.
32 | August 2024
www.bikebiz.com
Verge London
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