APPOINTMENTS This month’s movers and shakers throughout the cycle industry...
Nathalie Adams Nathalie Adams, F-At Digital
F-At Digital has announced that Nathalie Adams is joining the sales team as a new account director. Adams, a highly experienced account director with a demonstrated history of working in the cycling industry, joins from Future Publishing where she worked across all cycling titles, as well as outdoor publications Advnture and Coach. F-At Digital, the independent Bath- based publisher of
road.cc,
off.road. cc and ebiketips continues to be a UK market leader in cycling and, with recent growth in its video channels, aims to ensure that its relationship with advertising partners and brands continues to be well served. Elaine Curtin, commercial director
at F-At Digital, said: “We understand that every penny invested needs to count and produce results. “We’re excited to welcome Nathalie
to the sales team. She brings a host of digital marketing experience and project management skills that will
30 | August 2024
James Vickers
ensure advertisers are presented with the best packages available in the market today, and are kept up to date with great reporting.”
James Vickers, Classified cycling
Belgium-based drivetrain innovator Classified Cycling has strengthened its leadership team with the appointment of James Vickers as head of marketing and communications. With a career spanning almost 20 years, Vickers takes extensive experience in strategic marketing, brand development, and communications. Prior to joining Classified, Vickers
held key roles at several high-profile companies such as Muuvr, Wahoo Fitness and Wattbike. In his new role, Vickers will oversee all marketing and communication efforts, enhancing Classified’s brand visibility. He will also lead in expanding the reach and understanding of Classified’s Powershift Technology
Ali Burns Vickers comments: “I am excited
to join Classified at such an exciting time for the brand, and I look forward to elevating its profile even further. Their innovative approach to drivetrain technology is truly transformative, and I’m delighted to be part of such a dedicated, passionate and forward- thinking team.”
Ali Burns, Upgrade Bikes
Upgrade Bikes has confirmed the addition of Ali Burns to the new role of account manager for London and the south east of England. Burns takes with him a wealth of brand and dealer-facing familiarity having worked at Evans Head Office, Madison, GoPro, USE, Exposure, and more recently as store manager for South Downs Bikes. He is keen to put his experience to the fore right away. “I’m very excited to join Upgrade
Bikes at a time when the portfolio has expanded to include premium brands,
www.bikebiz.com
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