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‘WHILE FINDING THE BALANCE IS HARD, IT IS WORTH IT.’
CONTENT Editor
Daniel Blackham
daniel.blackham@
biz-media.co.uk
Staff writer Simon Cox
simon.cox@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
richard.setters@
biz-media.co.uk +44 (0)779 480 5307
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MANAGEMENT
Media director Paul Ryder
pryder@datateam.co.uk EDITORIAL POSITIVES AND NEGATIVES
Prior to joining BikeBiz I worked for a local newspaper. My then editor always told us that any good news source – print or digital – should be like a healthy diet. Balanced. This isn’t just about presenting both sides of an argument, it’s utilising positive and negative stories to counteract each other. If you read a news source that solely focused on crime, it would be quite depressing. Too far the other way is no good either. It doesn’t reflect reality.
This got me thinking about how we are doing in the bike trade at getting our news diet right. It’s easy to go down a rabbit hole of negativity with so much noise still buzzing about how the trade is doing. Another IBD closing its doors or wicked whispers that [insert brand name here] is struggling. But there are plenty of positive accounts as well. There are retailers up and down the country adapting to their own circumstances and finding success, many distributors are working closer than ever with partners, and lots of brands are focusing on delivering the right innovations at the right time. In this edition of BikeBiz, we try to capture as much of that as we can. Rebecca Morley speaks to Rockets & Rascals, one of the many retailers working diligently
to create its own green shoots to grasp hold of (P18), Rebecca Bland talks to Cycling UK chief executive Sarah Mitchell about the charity’s latest efforts to get more people on bikes (P22) and we round-up the findings of Houlihan Lokey’s report on the future of the bike trade (P26). We also catch up with Tandem Group Cycles (P37), take a closer look at Knog’s rebrand (P42), and get an insight into the design process of DMR’s all-new Deathgrip 2 (P49). While finding the balance is hard, it is worth it. By all means eat an airport-sized Toblerone in one sitting, but expect to feel a whole lot worse for doing so.
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2024
Daniel Blackham, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY.
All contents © 2024 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
information.You are advised to contact manufacturers and retailers directly with
regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent
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Editorial: 07775 306 067 Advertising: 07794 805 307
Simon Cox Staff writer
simon.cox@
biz-media.co.uk
Richard Setters Sales manager
richard.setters@
biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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