DISTRIBUTOR


DISTRIBUTOR FOCUS: TANDEM GROUP CYCLES


In this month’s distributor update, BikeBiz catches up with Tandem Group’s digital marketing director, Charlie Foulkes


How has the first half of 2024 been for the Tandem Group? The bike market continues to present challenges, with the bike season being delayed due to poor weather conditions and high levels of excess stock in the market earlier in the year. Despite these hurdles, our bicycles division has shown resilience, with sales increasing by 9% to the end of May 2024 compared to the same period last year. A standout performer in this division is our range of lightweight children’s bikes under the Squish brand, which has seen an impressive 21% improvement over the prior year. This growth highlights the strong appeal and quality of our products, even in a tough market environment.


How have dealers been reacting in the current market


The e-mobility and broader cycling market is resilient, we are proud to work with a passionate network of


www.bikebiz.com August 2024 | 37


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