BIG INTERVIEW
cycling. And we’ve been working on how we talk about cycling in a different way.
“That involves understanding how people who don’t cycle
see cycling, and how we can help them to see cycling in a more sensitive way. So we talk about cycling, talk about active travel, and focus more on freedom of choice, and that was something that we appealed to the last government. “And then we’ve had a lot of focus on diversity in cycling, because we feel like there’s a bit of a stereotype about cycling, and we wanted to show that actually there’s quite a range of people who do cycle for all sorts of different reasons.” Cycling in general may still hold some stereotypes, but with
behavioural programmes like Bike Bike Revival, or Making Cycling E-Asier, run by Cycling UK across a number of cities, you begin to understand that it isn’t the case that only certain demographics ride bikes – or want to ride bikes. “Those sorts of programmes have been have done really well in the last year. We haven’t released the figures yet, but it’s going to be a really significant number of people that were reached. “And it’s mostly in deprived communities that we work on those programs. So we’ve got this fantastic data set of people who aren’t your typical cyclists, and lots of really interesting information about how you can help people get confident about getting back on their bikes.
Cycling UK’s fi ve-year strategy sets out how it aims to create happier, healthier and greener lives through cycling
www.bikebiz.com
August 2024 | 23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
