RETAILERS
‘OUR PASSION AND EXPERTISE ALLOW US TO HELP CUSTOMERS REALISE THEIR DREAM BICYCLES. BUILDING THIS LEVEL OF TRUST REQUIRES PASSION, SIGNIFICANT EFFORT AND DEDICATION OVER THE PAST TEN YEARS’
we carry and celebrated our shop’s tenth anniversary. We consider this a remarkable milestone, especially in light of the challenging times many businesses have faced, with some unfortunately closing their doors. We are grateful to share this achievement with our friends and customers.” On the wider retail trends seen in recent months,
Rockets and Rascals said they observed a “notable increase in sales” within the assisted commuter sector at the start of the 2024 season, boosted by the range of Cycle to Work schemes they accept. “Our higher-end clients continue to be pivotal to our success at Rockets and Rascals. Premium products and brands remain influential, consistently driving interest and sales. This high-value demand is predominantly seen in the road and gravel bike segments. “Our passion and expertise allow us
to help customers realise their dream bicycles. Building this level of trust requires passion, significant effort and dedication over the past ten years.” High-end mountain bikes, both electric and non-assisted, are however still slow despite the new product releases and technological advancements, they added. “Interest remains limited unless there are substantial discounts.
“There are lots of positives and we have
to remember the reason why we are in the industry in the first place, we love talking bikes, building bikes, riding bikes, and drinking coffee.”
That award-winning feeling Rockets and Rascals won IBD of the Year at the 2023 BikeBiz Awards, with the other winners in the Retailers category including Cycle Revolution for Omnichannel Retailer of the Year, and Cytech for Best Retailer Services, with Fully Charged winning Micromobility Retailer of the Year. IBD of the Year was however one of just two awards that was voted for by the whole cycle industry (with Woman of
www.bikebiz.com August 2024 | 19
the Year also decided by public vote), showcasing the value placed on these winners by the whole market. On how it felt to win, Rockets and Rascals described it as an “amazing achievement”. “The entire team at Rockets and Rascals is stoked, especially since this award was voted for by our friends, customers, and the public.
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