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he took time out of his busy schedule to talk to MCV/DEVELOP about the company, its ongoing challenges, and what it hopes to accomplish next.


Koei Tecmo launched a new slogan - ‘level up your happiness’ - in 2023. What exactly does that mean? It is a reflection of what we can provide to our audiences, our customers, our players. We want to help improve their happiness with our games but also with everything else around them. Level Up is a common term used in video games and as a gaming company we thought it was appropriate.


Since the release of Nioh, Team Ninja has become more of an action RPG developer, rather than just an action developer. As a fan - do you think we’re ever going to see Ninja Gaiden and Ryu Hayabusa again? Ninja Gaiden is definitely a valuable IP to not just Koei Tecmo but to Team Ninja as well. We just want to make sure to have something solid first.


You’ve been launching a lot of new intellectual properties of late. Was there a meeting where this was something you decided to drive towards as a company, or has it just sort of happened? What is specific to Koei Tecmo is that we want to assess the skills and strengths we already have and build from that. Offering up a new IP is a good way for us to challenge ourselves and our skills, and that is the direction we’re looking forward to, but we care about our old IP as well.


Team Ninja’s games are probably the most high profile from Koei Tecmo. How much do you think the company relies on Team Ninja’s output? Each team and brand has its own strengths. Team Ninja games are popular amongst the western audience, this is probably why the team is perceived as a high profile. But, actually, some other teams are very popular in Asia.


Why do you think games like Nioh, Wo Long and Rise of the Ronin are resonating with people lately? We focus on the strengths of the studios. Team Ninja are aware of their strengths. This is probably why their games are popular. They have an expertise in Asian culture and use it very well in their games. This is probably why their titles are popular with western audiences.


February/March 2024 MCV/DEVELOP | 37


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