Q.
This issue will be out in time for GDC. Will you be going? What are your plans?
Anita Wong: It’s in our diaries! Hoping to see some faces out there.
Danielle Woodyatt: Sadly, we are not attending GDC this year. We have two major releases coming up; New Star GP on all platforms in March as well as Bellwright entering Steam Early Access this quarter. Hope you don’t mind the cheeky plug, but both are great titles that need our PR love on the ground. Safe and successful travels to everyone attending though!
Rana Rahman: Myself and our newly promoted Business Development
Manager Mark O’Leary will be attending GDC for the entire week. We’ll be supporting our attendee B2B client base, with oodles of our clients in attendance, including The Games Fund, mega mobile developer/publisher and investor Sandsoft, SuperScale, payments giant Worldline, Metaplay and more with side events and media engagements. We’ll also be attending PGC San Francisco on the first two days at the show. Anyone that’s attending the show looking for strategic comms advice on how to break through the noise, or a quick chat over a beer or espresso martini or two feel free to drop me a DM.
Alex Verrey: I’m proud to say that both myself and Gabrielle Hibberd, our wonderful Head of PR, will once again be attending both GDC and Pax East this year. For Freemode, we’ll be supporting our clients such as Limited Run Games and CRKD but via Overload PR, we’ll be making plenty of time for networking and meeting potential new clients. We’re a friendly bunch and always ready to chat, so if you’d like to meet up at either show, please reach out to us via social media or through our website:
overloadpr.com
Enjoy GDC, whether you're going or not
Ravi Vijh: Dean and I will be at GDC supporting clients and promoting Bastion and our divisions: Pinpoint, G2M, Folgate and OneVoice. We’ve built a team of experts with the ability to deliver campaigns across corporate, consumer, marketing, influencers and social, both globally and locally, so we’re excited to tell our story and help more companies to grow and thrive and achieve the recognition they deserve.
Mike Hendrixen: We won’t be attending GDC this year, but we’re gearing up for the Nordic Game Conference and, of course, gamescom later in the year! We’re always available to connect virtually or hop on a call to discuss any upcoming projects, collaborations, or industry insights. So, if you’re looking to chat about all things gaming and PR, feel free to reach out, we’d love to connect!
Stefano Petrullo: I will be sitting at the W hotel bar… come and find us to talk about videogames and what we can potentially do to increase your discoverability using media, influencers and corporate communications. Worst case scenario: you will see a highly caffeinated me talking very fast.
“As an industry we need to always remember we need the media more than the media
need us” Stefano Petrullo, Renaissance
22 | MCV/DEVELOP February/March 2024
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