Reviews a thing of the past? Never!
as the likes of Dragon’s Dogma 2 or Princess Peach: Showtime!, you’re going to need to have something unique that gets people excited. You’re also going to have to choose your publications correctly - which is where personalised pitching comes back into play. Get journalists interested early, say something different and work on building a strong community, otherwise you’ll get lost in the void.
Rana Rahman: This has long been a long running challenge for brands since the world switched to hyper multimedia mode with a plethora of screens and media channels. The only way for B2B brands to maximise probability of reaching their audiences is to deploy fully integrated cross channel campaigns. Long gone are the days of relying on purely a media relations strategy as the primary recommendation. At Raptor, we’re deploying a creative mix of tactics to reach B2B audiences, such as crystal clear macro industry campaigns with inclusive narratives (see SuperScale above). We are also planning a whole series of strategic executions designed to ruffle feathers, stimulate debate, and strongly position our clients as original thought leaders.
Suzanne Panter: Standing out has always
been one of the main challenges in video games PR, but now it’s not just a challenge for products, it’s also for the smaller reporting outlets. PRs need to be creative and focused with their outreach to ensure that their message is reported on accurately and in a timely manner.
I believe that information fed to consumers should be layered so that they can find out the amount that they want to know and it is not just through PR – so for example, a story is tweeted (or is it X’d now?) with a short amount of information. A press release is disseminated with slightly more information. A story is pitched with even more information. The product website is updated with all the details that can be revealed.
Mike Hendrixen: I don’t think standing out is a problem; in fact, it’s a crucial part of PR. As Seth Godin says, “be remarkable or be invisible”. We focus on understanding our local audiences and creating campaigns that really grab their attention. In a world full of information, it’s all about being authentic, creative, and relevant. So, while there’s a lot of noise out there, we believe that with the right creative approach, we can cut through
“There’s no one size fits all approach when it comes to effective comms and we don’t expect that to change anytime soon, even
considering the rise of AI technology” Danielle Woodyatt, Outrageous PR
February /March 2024 MCV/DEVELOP | 21
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