Stefano Petrullo, founder and CEO of Renaissance PR (left) and Torsten Oppermann, founder and CEO of 1SP (right).
services, supported by tech solutions to retain customers such as our One2Five consumer review platform, and supported by AR/VR-solutions. All to help clients get more awareness and sell more. In order to match clients’ needs we needed to be a one
stop solution for all these markets. The UK market plays a big role in our strategy and Renaissance PR is already our second company in the UK, after we took Studio CO2 in the UK on board, which is run by ex-SEGA, ex- Hasbro industry veteran Steve Cross.
Why has 1SP Agency decided to acquire Renaissance, rather than set up shop here from scratch? Torsten Oppermann: We do not believe that we can achieve our goal(s) by just putting a couple of people on the ground. Our strategy is to integrate successful specialists agencies into our family to grow inorganically.
What does Renaissance PR bring to the 1SP family? Torsten Oppermann: First of all, Stefano is a great guy to work with. I have known him for 30 years. His team rocks and is passionate about what they do, and as 1SP
If you look into what happened in the last three to four years, more and more marketing decisions have been made globally, or at
least EMEA-wide. Torsten Oppermann
26 | MCV/DEVELOP February/March 2024
stands for “one shared passion”, that alone ticks a huge box. We needed a comms agency in the UK, somebody that understands gaming well, and is connected within the industry, with a great fit into our comms team from
MSM.digital in Hamburg. Both teams have known each other for years and have already worked together, so it was quite a logical step to elevate this relationship to the next level.
You’ve said in the past that you want to create a ‘superagency’, what does that mean to you? Torsten Oppermann: That is an important question. There are a bunch of private equity financed agency groups out there (in the more traditional ad agency space), put together by finance people, purely based on adding ebit together to create a larger business. We are building this “Supergency” that is focused on
games, consumer electronics and tech, as my co-founder Markus Oeller and I are passionate about the market we are in. We are the driver of our buy-and-build strategies, while having an amazing private equity partner as an enabler. All of our 300+ staff are passionate about gaming /
gadgets / tech et al and helping clients as a one stop shop in all key countries is what drives each and everyone in the team. We aim to offer solutions in any of the key regions
to help our clients gain more awareness and thus more business. In one country, or all over Europe / EMEA, with one point of contact or a team of different account managers. If you look into what happened in the last three to four
years, more and more marketing decisions have been made globally, or at least EMEA-wide. That is where we can come in. We help to execute for our clients in around 20+ languages in all key markets already.
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