You’ve been around since 2015 - why be acquired now? Stefano Petrullo: We have been growing stronger and stronger for the last 9 years and we have expanded to a point where we had to decide if we wanted to scale up ourselves, or become a part of a wider group, which would allow us to offer more services and regions versus retaining our current offering. When I asked myself this question, I decided that the latter would be the better option to maintain our core values while growing at the same time and it would allow us to benefit from a larger team and a vast range of expertise. We are now one of 10 different companies all maintaining their own identity and individuality under the 1SP Agency umbrella, which I believe is the best of both worlds.
You mentioned that you were going to ‘join the 1SP family’ in the press release announcing the acquisition - how autonomous will Renaissance PR be going forward? Stefano Petrullo: The team is the same. I am the same. I believe we have a grand vision on what we want to achieve. I will not see a massive change in the day by day which is one of the reasons for the acquisition. For our clients, we have essentially more services and regions to offer but also a wider ambition to help as a group on the whole consumer journey across all the touchpoints / channels.
What does being acquired allow Renaissance to do that it couldn’t do before? Stefano Petrullo: It is connected to the customer journey. Our core business of traditional PR, influencer management and corporate communications is the same. But all the rest from traditional marketing, international creator campaigns, retail and POS services, digital storefront design to event management, design and scale
“For our clients, we have essentially more services and regions to offer but also a wider ambition to help as a group on the whole consumer journey across all
the touchpoints / channels” Stefano Petrullo
is changed, and with people on the ground in all major locations in Europe, which is a big difference also for our traditional work.
Will there be any organizational changes at Renaissance following the acquisition? Stefano Petrullo: Renaissance has always been the home of humble, ambitious and expert people in the field of gaming and comms. This remains and will continue to be one of our strong USPs. I do not oversee major overhaul, apart from hopefully further growth at the right time, continuing to follow the market evolution across our core disciplines of PR, influencer and corporate comms.
Why is 1SP Agency interested in the UK market? Torsten Oppermann: Our vision is to offer the best services for clients from gaming, consumer electronics and tech across all of EMEA and to cover all touchpoints of the customer journey from awareness (PR, socials, creator and influencer marketing) to retail and e-tail
February/March 2024 MCV/DEVELOP | 25
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