team. So we’ve got experience in first person shooters, and now we’ve got even more experience. It’s really, really great for us.
Behaviour is well-known at this point for Dead by Daylight. Is the company’s expansion plan driven by wanting more support for Dead by Daylight, or is it to diversify what you’re making? This particular studio will not be working on what we call our Behaviour Digital Division, which is where Dead by Daylight is housed, it will be on our service business. So focusing on making games for other people. In our service business, we make games on all platforms, mobile included. That’s full-development, and sometimes co- development as well. The folks at Behaviour UK will be focused on that.
So you’ve got two studios here in the services division. Do you see further expansion here in the UK in the near future? I think the answer to that one is ‘Why not?’ right? When the opportunity is there, or when the fit is there, we’ll take a look at it. We’re on a long-term strategic growth plan. So, the more the merrier, as they say, but it will depend on if there is a fit.
So I need to keep an ear to the ground for Behaviour UK Midlands, then? Yeah, and then we can start adding West and East and who knows? But no, in all seriousness, the opportunity to be in the UK is very exciting to us. It’s something that we’ve been looking at for a long time. We’re in a very solid position to be able to expand at this moment. So hopefully, we can help as well and keep the industry strong here. Help out where we can, right? We’re kind of like the new neighbours in town, or the new kids on the block, or whatever you want to call it. With that in mind, if we can help out and help grow the industry - where there’s some challenges at the moment,
as you know - we’d be more than happy to. It’s not about charity. It’s about fit. If it makes sense, we’ll do it. Like with all of the really cool people that are former AntiMatter employees. We just found the fit. That makes sense. If we didn’t, we wouldn’t do it.
Behaviour Interactive won an award for being one of Canada’s best workplaces by
GI.biz last year. So did SockMonkey, for the UK. How do you ensure that sort of culture is kept in place at studios as you’re expanding? That’s one of the questions we always want to make sure we ask ourselves, and I think really it fundamentally starts with a company like SockMonkey or the AntiMatter folks. We have to have that already, that similar cultural fit. That makes it a lot easier. We don’t want to force people to work with our culture, we want them to already embrace it, because it is something they’re already doing, or they aspire to do. Sometimes it’s not always possible due to financial constraints, or pressure to get that next milestone down, or whatever. As long as the individuals have the ambition, and the
company has that kind of ambition, cultural integration is much, much simpler. Of course, there are always these local nuances between every team. Even between the north and the south of the UK, there’s obviously going to be differences. We’ll try to accommodate those where it makes sense. I think what Behaviour is offering should be welcoming for everyone, and should be embraced by everyone, because I honestly believe that what we’ve built over the last 31 years is very appealing and attractive to employees.
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