NEW KIDS ON THE BLOCK
Vince Pavey checks in with Wayne Meazza, executive vice president for Behaviour Interactive, to ask about group as it expands into the UK
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Wayne Meazza, executive president for behaviour Interactive
ehaviour Interactive has existed in some form or another since 1992, when it was founded in Quebec, Canada. It is best known these days for
its asymmetrical multimillion-selling multiplayer mega- hit Dead by Daylight, but has worked on countless video games before, during and after; both as a solo developer working on existing and original properties, and as a co-development partner on some of the biggest video games around. Wayne Meazza has worked at Behaviour Interactive
for 13 years and counting, and the executive vice president currently has over 50 video game credits to his name - and those are just the ones we currently know about. We met up with him during Develop:Brighton to find out more about the studio’s recent growth and its acquisitions, which includes two UK studios from opposite ends of the country that have recently joined the Behaviour Interactive developer family.
You recently acquired SockMonkey Studios (now Behaviour North UK) up in Middlesbrough. What made them a good fit for the Behaviour family? The reason why SockMonkey was a perfect fit for us is
34 | MCV/DEVELOP September 2023
that their culture is almost identical to ours. They have a great work-life balance. They treat their employees incredibly well. They have ambition, and an enormous amount of talented new people. When you have a small company, it’s also difficult sometimes to get that break. That opportunity. So by joining us, they had the opportunity to have those breaks, kind of instantly, which is super exciting for them as well as us. We acquired them a few months ago and we’re super, super excited. We’re already starting to expand, and we’ve hired several people already in the Behaviour North office.
You acquired one UK studio, and now you’re sort of saving one [AntiMatter Games] while setting the next one in the south up. What are the advantages of working with existing teams like that? Fundamentally, the thing that attracted us to setting up Behaviour UK South was obviously that the majority of the people are going to come from AntiMatter. They have a lot of first-person shooter experience, and Behaviour works on those types of games, as I’m sure you’re fully aware. They’re an incredible addition to the
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