PARTY CHAT
Vince Pavey met with Trevor Williams, CMO at RallyHere, to discuss the Hi-Rez backed platform and what its tools can do for live service games
healthy communities and bringing in regular profits with a mix of microtransactions and battle passes. The firm is now licensing out its cross-platform technologies and expertise, calling its new service RallyHere. Trevor Williams is the CMO of the new subsidiary venture and he took some time out to tell us how other companies can take advantage of what Hi- Rez has developed and how much it’s learned over the years.
H
i-Rez is one of the biggest players in the free-to-play live service game space, with hit multiplayer titles like Smite, Paladins and Rogue Company building
Hi-Rez recently changed the way it’s organised, and will now be split across three branches within a larger company called Hi-Rez Ventures. Why do that, and why now? How we’re split up now, is to let the studios purely focus on what they’re great at, as well as allow RallyHere the opportunity to really be its own entity. RallyHere is a wholly owned subsidiary of Hi-Rez Ventures. The other two big pillars are the Smite team, which is Titan Forge, and then the Evil Mojo team, which is on all of our shooter style games. The restructure was just done to allow each individual group to kind of own their own destiny. What is good for Titan Forge may not be good for Evil
Mojo, or vice versa. It may not be good for RallyHere. So when decisions can be made at the individual company levels, it gives them a little bit more opportunity to thrive in their space. So it’s almost like going against the grain. The reverse of consolidation. It’s allowing a little bit more freedom, I suppose. Employees don’t want to get lost in the world of Hi-Rez being a huge company. What they really want is to have an identity, and work towards something that they feel that they can affect change on. By having people within those three pillars, you really have a more core focus on what work impacts. So RallyHere employees are working on RallyHere stuff and vice versa.
30 | MCV/DEVELOP September 2023
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