PR PANEL 2023
Natalie Bahbout Account director, Swipe Right
Dean Barrett Executive chair and co-founder, Bastion
Kirsty Endfield Founder and director, Swipe Right
Mike Hendrixen Marketing and PR director, Vertigo 6
Julia Herd
Founder and managing director, Five in a Boat
James Kaye Co-founder,
Big Games Machine
Dieter Marchsreiter Owner and managing director, Marchsreiter Communications
Who better to cut through the noise of recent and future industry history than gaming’s elite PR professionals? Richie Shoemaker tunes in and drops the questions
Stefano Petrullo Founder and CEO, Renaissance
Rana Rahman Founder and CEO, Raptor PR
Alex Verrey
VP of PR and communications, Embracer Freemode
Well that was an interesting year. According to most commentators, not the best in terms of marquee games, but, as ever, plenty of evidence in the games we did get that the industry is as creative and forward-looking as ever. If nothing else, 2023 will be every bit as fascinating when we come to look back on it. It wasn’t just about the games of course. Events were back in a big way (apart from E3 of course), NFTs went away just as spectacularly, and we had the year-long soap opera of Microsoft and Sony’s custody battle over Activision Blizzard. How those played out from a comms perspective and what will shape the PR challenges in the year ahead is the subject of this month’s panel. Enjoy!
January 2023 MCV/DEVELOP | 37
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