A Dead Good Decade
We hope you turned up ready for a party, because Dead Good Media is celebrating its 10th birthday! Chris Wallace catches up with Stu Taylor and Carly Moxey to find out what the global agency has been up to
W
e’re celebrating a very special birthday this issue – as Dead Good Media has just turned 10 years old! They grow up
so fast, don’t they? And while we might not have the cake and
Fortnite dances (or whatever it is 10 year olds do at birthday parties these days, we’re getting old), the global agency has plenty of new toys as it looks ahead to its next decade. While Dead Good usually prefers to let their
clients take the spotlight, the agency has been undergoing quite considerable growth – having opened up their Canadian subsidiary during the first wave of the pandemic, further boosting the company’s global presence. That’s not all, either. Last year we saw the launch
of Dead Good Comics, a full-service publisher for licensed and original comic book material. The publisher already has some promising stuff on the horizon, with their second original title already in the works. And that’s still not everything! Just this year,
Photo credit: Marisa Parisella
Dead Good has launched its bespoke game key distribution service, GameTomb, into early access – promising to connect content creators and games
48 | MCV/DEVELOP May 2022
media with developers and publishers in a hassle- free environment. It’s all very impressive for a team of 10 people
– and we haven’t even gotten to their work for the likes of the BAFTA Games Awards and the global content creator campaign for Total War: Warhammer III. Busy as they are, we managed to sit down with
Dead Good Media CEO Stu Taylor and account director Carly Moxey to celebrate this very special birthday.
Happy 10th anniversary! How has Dead Good grown and changed over the years, given that 10 years is a long time in a rapidly changing industry? Carly: Well, it feels like that we’ve hired one member of staff for each year that we’ve been open. But seriously, we’ve expanded the most in the last couple of years to support our current retained clients as well as meeting new business requests. Also, the dedicated influencer department was something that we introduced back in 2019, as we saw that the games PR landscape was changing, and we wanted to get ahead of the curve.
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