In spite of all the challenges of recent years, things continue to run a healthy shade of red for the Guildford-based creative studio. Richie Shoemaker finds out more
L
Lauren Carter, head of comms
iquid Crimson will be no stranger to MCV/ DEVELOP readers, having worked with almost everyone in the UK games industry and beyond
over the last 30 years or so. From video production to promotional campaigns and events, the creative production studio has helped raise the profile of numerous games studios and brands, especially those with links to Guildford. But after the tumult of the last couple of years and with uncertainty still ahead, how has the team fared and what new opportunities does it look to face. We caught up with LC and LC of LC - that’s Linda Clinker (co-founder) and Lauran Carter (head of comms) of Liquid Crimson, obviously.
Linda Clinker, co-founder
The last time Liquid Crimson featured in the magazine we were in the midst of a succession of lockdowns, but it seemed very much a case of business as usual; the pandemic hadn’t seemed to affect things too much and the company appeared busy. Is that still the case? Lauran Carter: Predominantly – yes! We’re incredibly lucky and grateful that video games became such a place of solace for so many during the pandemic, which meant the studios we work with were full steam ahead on creating new titles, or updates for existing ones and we were there to support them. Linda Clinker: The main thing that’s changed for us since lockdown is we’re now able to revisit the studios that we work with, to embed ourselves a little more with the teams when we’re brought in to create a trailer or dev diary – which really is so important to the process for us. At its core, Liquid Crimson is all about collaboration. We really feel it’s the best way to ensure we’re bringing as much feeling from the studios we work with into our work.
46 | MCV/DEVELOP May 2022
CHECKING IN ON LIQUID CRIMSON
What have been the highlights for you over the last year or so? Lauran: That’s a big question – we’ve had another amazing year at LCHQ! Our communications dept has gone from strength to strength, enabling us to bring a junior comms manager on to the team. The comms dept is looking after some amazing indie studios - in a variety of different ways - as well as some bigger studios like Interior Night.
Linda: On the video team side of things, the team has been working with a plethora of amazing games and studios, such as Supermassive Games, Stellar Entertainment, EA/Codemasters, Natural Motion and Outright Games. We’ve collaborated with Hitachi for Cop 26 and traveled to Europe to film rally driver Jon Armstrong’s freshly-branded Junior World Rally Championship car – sponsored by Liquid Crimson and our friends at EA and Codemasters.
Lauren: Collaboratively, alongside brand partnership experts Miai, Liquid Crimson have designed and built two amazing Animal Crossing islands, for both H&M and Pandora, and worked with some incredibly talented YouTube and Twitch creators to conduct tours and get glossy imagery for the brands. Not to mention interviewing Maisie Williams about her love for Animal Crossing! And of course, we’ve also been involved in organising
and executing another Guildford Games Festival since we last spoke – for which we created around nine hours of interviews, hosted by our Lauran, Head of Comms, and featuring talented Guildford devs talking about their work and experiences. We are Guildford Games’ #1 fans and are so passionate about getting the word out there about
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