“The launch in Salford gave us the rare
opportunity that a career in science, technology, engineering, art and maths (STEAM) offers. So many kids already love to play video games, so they’re an excellent way to engage kids of all ages in these skills. We want everyone to see a future for themselves in the industry, no matter their background, ethnicity, or gender. Delivering STEAM workshops into schools nationwide
comes with challenges, naturally. But that’s why we chose to go down a partnership route. By working with EVERFI and Digital Schoolhouse we’ve been able to tap into existing networks of schools that already share resources and have the infrastructure to help reach pupils across the UK, and in turn develop a passion for STEAM in as many young people as we can. It’s been a huge team effort to bring these partnerships
to life, and we’ve had expert help every step of the way, and I’m very grateful to our partners for that. Together, we can reach the next generation in a much more meaningful way than any of us could do alone.
How many students do you hope to reach and for how long will the partnership run? CB: We’ve committed to two-year partnerships with both Digital Schoolhouse and EVERFI. We hope to reach 2,500 children across 75 primary and secondary schools across the UK. By tapping into our partners’ networks, we’re able to provide engaging, educational content nationwide with a simple click of a button. Our existing partnership with EVERFI in North
America and Canada has already proved successful and is now in its seventh year of running. By bringing the programme to the UK for the first time, we hope to inspire pupils across the world to explore what a career in science, technology, engineering, arts and maths might look like. Last year, the UK’s STEM skills gap was reported to
cost the nation over £1.5bn per year. It’s also important to draw attention to the ‘A’ when we refer to STEAM, which
May 2022 MCV/DEVELOP | 31
stands for Art. In building programmes that bring these different disciplines together, we’re able to bring to life how art and engineering so often overlap – such as in video games. At Electronic Arts we pride ourselves on making great games that are loved by truly global audiences – to do that we need creativity, ingenuity and excellent art direction to make games that stand out. There has never been a greater moment for our
opportunity to see first- hand how students and staff alike react to the materials provided - and it was heartwarming to hear their feedback. We had kids telling us they wanted to become developers and artists as they left the classroom - there’s no better result!”
industry to collaborate with educators. By mobilising around the popularity and interest in video games we can work with education experts to provide creative solutions that build engagement and skills for STEAM careers in a meaningful way.
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