Sword Sage: Awakening is a Ming dynasty action RPG
built around its Evade Cyan, Strike Red combat system, a red panda companion and a heroine, San Niang, who is already winning people over. A Whisper of Fall: Jinyiwei was shown behind
closed doors only. It is a Ming dynasty action RPG following the imperial guards, and it is the one to watch for next year.
The Defiant is a first-person shooter set during the
Second Sino Japanese War, opening at the Great Wall in 1942. It is a theatre of the war Western games have never touched. It featured on IGN Live and came away from Cologne with a huge amount of press and player interest. Guns of Eschaton is the one that runs the other way.
It is a Western developed occult Souls-like shooter with co-op, the final project of the late art director Viktor Antonov, and we are its global publisher,
Matt: As a Singaporean studio, can you talk a little about your strategy for bringing titles to the western market? Phil: It starts with accepting that the two audiences want different things. Chinese players are technical; they need to see extended gameplay before they trust a game. Western players give you ninety seconds and want mystery, not a full reveal. So every title gets a Western campaign built by Western agencies and Western creative, not a translated version of the domestic one. We run publishing from London and Singapore, work with Western PR and creator agencies, and treat full English localisation and voice as part of making the game rather than a port cost. The other half is timing. Because we come in early,
we can shape a game for a global audience while it is still being made, rather than retrofitting it at announce. gamescom suggested that is working: before the show our portfolio Wishlists were roughly 80% Greater China, and during show week that flipped to 74% rest of world across the six titles. The aim is to move the business from an 80/20 China weighted split to 50/50 over the next few years.
Matt: Is the western market a tough target for you or an open book? Phil: Both. It is an open book in the sense that there is real, underserved demand for new, well-made single player games at 40 to 60 dollars, and Western players have shown with Black Myth: Wukong that
which means taking a Western game into China and Southeast Asia as well as launching it at home. It was nominated for Best PC Game at the gamescom awards and had 45-minute queues on the stand. Genigods: Nezha is a Chinese
mythology action RPG that the press immediately placed alongside Black Myth: Wukong and Stellar Blade. We were proud to have it on our showcase, and it is exactly the kind of project we want to be working with.
8 | MCV/DEVELOP September/October 2026
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