Contents September/October 2026
4 Cormac Moylan Could GTA VI be the release that sees gaming shift
away from physical discs 6 4Divinity
MCV/DEVELOP chats to Phil Doust, Head of Publishing at 4Divinity
10 Rhino Rock Studios New girl, Tori Till, speaks to Founder & CEO, Emma
Perkins 13 Upscale Studio
Artem Shkafenko, Head of Marketing at Upscale Studio, explains how console marketing works
14 CrazyGames
Is it time to go back to the web? Rafael Morgan explores…
15 Mike Gallagher
The Founder of Untitled Advertising explains why PC game marketing shouldn't stop at launch
16 Women In Games Dr Marie-Claire Isaaman looks at new research on
Gen Z women’s leadership ambitions
18 What do Gen Alpha want next? Helenor Gilmour, Head of Strategy at Beano Brain has the answers…
19 INNO Games
“AI's Hours-Saved Pitch Is Underselling the Real Change to Product Work” by Lukas Offerhaus
20 Frontier Developments We speak with Jo Cooke and Dan Lazarides, about
2026 and beyond
23 Debugging D&I Liz Prince MBE tells us how “Talent doesn’t have a sell-by date”
24 VIVERSE
Andranik Aslanyan, on how browser-native distribution gives premium games a second life
26 The Story Mob MD, Karen Low, tells Matt all about the agency’s
new brand identity and website 2 | MCV/DEVELOP September/October 2026
27 Green Man on a Mission Paul Sulyok explores what the evolution of Indie
means for the industry in 2027 28 Bloxd
“A multiplayer game platform focused on editable voxel worlds”. We ask what that actually means
30 Playstack “Building future proof teams while nurturing people”
By Carmen Martino, People Operations Manager at Playstack
32 Silver Lining Interactive
MCV/DEVELOP gets to know the studio via Head of Marketing, Ross Griffith
35 SIFOR
“What getting my time back taught me about AI in development” By Ali Al Hamwi
36 Tyrosine Games
Huseyin Onur offers a practical approach to horror game design for indie developers
38 Imagination Technologies Ed Plowman presents “Ray Tracing: The
computational cost of high-fidelity graphics” 41
MY.GAMES
“Succeeding in mobile games” by Dmitrii Byshonkov
42 Digital lighthouse How a remote sensing research project became an entertainment company
43 Andreas Deptolla Our Matt quizzes the (relatively) new President of
Atari Europe
44 Playtesting Steve Bromley on “How early playtesting helped keep the development of Denshattack! on track”
46 Planet Play Environmental and social impact aren't separate
stories. So says Rhea Loucas…
48 Unlock Audio Elliot Callighan presents “Music Design: A Secret Sonic Weapon”
50 Final Boss This month: Jo Cooke, CEO at Frontier Developments
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