expectations mature, standards for trust, security, transparency, and compliance have increased. As a feedback-driven company, we take these developments seriously and continually enhance our platform, processes, and technologies. Each year, we invest significantly in security, compliance, risk management, and user protection because trust is fundamental to our business. Security remains a strategic priority. Recent external investment allows us to accelerate our global expansion, broaden our offerings, and integrate next-generation AI technologies across our business.
Tell us about the key changes you’ve put in place to become the ‘gold standard’ of the verification process? In addition to the company vetting, I’ve previously mentioned, our security ecosystem includes Web Application Firewalls, automated DevSecOps pipelines, and EDR/XDR solutions. These systems provide robust protection: firewalls block web threats, DevSecOps integrates security from the start, and EDR/XDR offers continuous, AI-driven risk detection. Implementing this level of enterprise-grade, proactive technology is uncommon among e-commerce platforms and sets a benchmark for modern cybersecurity.
What was it that led you to take investment from outside after 16 years of operations?
G2A.COM is a profitable global company with a clear strategy, strong operations, and a bold vision. Krzysztof, a leading private equity expert, has tracked our progress for years and invested based on our growth potential. Our aim: expand further and reach €1 billion in revenue by 2030. His experience and guidance, combined with our double-digit annual growth, position us to achieve this. Now is the right time to welcome a trusted investor to help us realize our potential.
recently acquired a minority stake in G2A Group. After eight years observing
G2A.COM, he sees it as a top digital platform in Europe with global potential. His investment affirms our growth prospects and values. Krzysztof will help expand our market, launch new business verticals, and drive agentic AI initiatives. He will guide our M&A strategy, targeting EBITDA-positive companies valued at USD 5-350 million, especially in Asia and in fast-growing digital sectors beyond gaming.
It’s been reported you have a particular interest in Asia and non- gaming digital categories; can you expand on that? Gaming is our core category, making up about 60% of our business, but non-gaming offers now account for 40% and are growing. We’re expanding into software, subscriptions, gift cards, e-learning, AI tools, and other digital services. Our main markets are the US, Europe, Canada, Australia, and the Middle East. Our long-term goal is to create a global digital powerhouse. Our M&A strategy targets high-value, trusted brands with the scale and expertise to accelerate growth and build user trust - we do not focus on any particular markets, but look widely, including Asia.
Where do you see
G2A.COM going in the next 24 months? We are focused on execution over the next 24 months. We are implementing nearly 190 initiatives and advancing the next phase of our AI-native transformation. At the same time, we are accelerating our M&A strategy. We have screened more than 1,000 potential acquisition targets and are actively engaged in discussions with selected businesses. Our goal is to transform
G2A.COM from a marketplace into a comprehensive digital entertainment ecosystem, leveraging acquisitions, AI, and innovation to drive our next phase of growth.
What does this investment mean to your capabilities/future? The minority investment, coupled with Krzysztof ’s new role as Advisory Board Chairman, enables us to further explore international expansion, diversify our offering, and implement greater AI integration.
What can you tell us about your investor, Krzysztof Krawczyk, and what are his hopes for this partnership? Krzysztof Krawczyk, a private equity investor with nearly 30 years’ experience and former head of CVC Capital Partners’ Warsaw office,
Anything else you’d like to add? Trust is the most valuable currency in the digital economy. Our recent research report with Juniper, ‘Trust in Digital Commerce,’ surveyed 9,000 consumers and found a clear preference for marketplaces over direct brands. As a result, marketplaces will continue to play a central role in the game retail ecosystem by offering consumers more choice and preventing any single platform from dominating the market. This underscores the importance we place on trust among partners and end-users and reinforces our commitment to building a transparent, efficient marketplace where everyone can succeed.
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