G2A.COM
Founder of
G2A.COM – Bartosz Skwarczek – tells Matt Broughton why the digital marketplace has finally taken external investment and how its diversification is benefiting game publishers
B
Bartosz Skwarczek, Founder of
G2A.COM
artosz - can you tell us a little about your own background and how you came to be involved in the world of gaming?
I grew up in Nowy Sącz, a small town in Poland. After graduating from the AGH University of Science and Technology in Kraków, I founded my first company in the steel construction industry. Within five years, it ranked among the top 20 Polish companies in its field. In 2010, someone I knew asked me to mentor him for six months and suggested I start a business in the games industry. I saw strong potential in the concept and decided to get involved.
Tell us a bit about the evolution of
G2A.COM from an online game store into what it is today. Recognizing the shift from physical to digital, I saw that by 2010, nearly 70% of the market was physical, but over the next decade, it fell to around 5%. In 2014,
G2A.COM transitioned to a marketplace model, acknowledging the limits of traditional retail and creating a platform for independent sellers, developers, and publishers to connect securely. Today, we’re the world’s largest digital entertainment marketplace, operating in 180 countries with over 35 million users who have purchased more than 135 million items, including games, gift cards, subscriptions, software,
28 | MCV/DEVELOP July/August 2026
and e-learning. We now operate solely as a business- to-business platform. We have also developed very successful partnerships with major companies, including Wargaming, Gigabyte, Logitech, MSI, and Gameloft.
In what areas is the company most focused these days? We are committed to setting the highest standards for international digital marketplaces. Like many early-stage businesses, we have faced challenges and scrutiny as the industry evolves. These reflect broader shifts in gaming, including digital distribution, new marketplace models, and the need to educate users about digital products. Marketplaces attract a diverse, price-sensitive audience with distinct expectations. As the industry and consumer
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
