Our campaigning journalism was then picked up
and amplified in powerful global media outlets. The anti-games agenda of the Change4Life campaign was stopped in its tracks. What was most pleasing about it all was seeing
a string of multi-national video games companies (including Sony, Sega, Atari, and Konami) come out in public support of MCV’s crusade and our ASA complaint. Watching each of these usually-tight- lipped, multi-million-dollar corporations turning their ire on the same target was a thrill. Tim Ingham, MCV 2006-2009
how the retailers stated it, so we would reflect their views. And obviously publishers at the time were very insistent that boxed products were at the core of their business. That’s what they said and that’s what we printed. It was a fact until it wasn’t. Michael French, MCV & Develop 2005-2013
When GAME went into administration (in 2012) the story was moving so fast that the print magazine, even though it was weekly, couldn’t keep up. We would write a story on Tuesday afternoon, it would go to press in
Once the 360, Wii and PS3 had arrived and that console generation had settled in, there was a new wave with Kinect and Move, which were obviously trying to recapture some of the lightning that Nintendo had bottled. I interviewed the boss of Nintendo UK at E3 and he was furious. Basically, he accused PlayStation of copying the Wii. I think it’s a different era now where the executive talk between platforms is really sanitised. But back then, particularly Microsoft and Sony would be making little remarks about each other and it was quite spicy. Neil Long, MCV 2004-2008
We often wrote stories about how retail is going to stay strong. It was a reflection of what our readers wanted and
the evening to come out Thursday morning, but then something would happen on Wednesday. So the next week, I had the idea that if the worst was to happen and GAME were going into administration, we would have ‘GONE’ on the cover. It got to Monday and they hadn’t gone into administration, but we found out that the last publisher that was still supplying them with boxed games was not going to do it anymore. We knew then it was a matter of time, but we were worried that we’d be making a statement that hadn’t happened yet. It went out and I remember tweeting out a picture of the cover and VG247 ran the story “GAME has gone says MCV” and I realised, because MCV went to every GAME
“There’s nothing better than putting a magazine to press. It’s
an amazing, amazing feeling” Lisa Carter
December/January 2025 MCV/DEVELOP | 43
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