Vigamus, we already had the idea of an intermediate step in a broader development, but it took 12 years to reach the critical mass needed to take this big leap forward, which means a great deal to us. We invested all our energy, all our love for video
games. We didn’t hold back, and we never will, not even for a second, together with my two partners, friends, and co-founders of GAMM, Raul Carbone and Luisa Bixio. All three of us, along with our extraordinary team of talented and passionate people, worked day and night to give our best and make this place as welcoming, evocative, and spectacular as possible, while also rich in content and depth. The difficulties were of every kind: practical,
organisational, structural, related to the core idea, but also the practical challenges of making the GAMM a reality. And I believe the way we managed to overcome them was truly the result of absolute dedication and a lot of heart. It may sound like a cliché, but it’s the truth: we put everything we had into it. And in the end, it worked. We succeeded in turning this dream into a reality and making GAMM a real place.
Looking ahead, how do you envision GAMM evolving in the next five years? Will there be rotating exhibits, collaborations with game developers and other museums around the world, or new interactive technologies introduced over time? In the next five years, yes, GAMM will evolve in
many ways. We have a series of plans that are still confidential for now because they require a lot of work, and it would be premature to reveal them at this stage. For now, the goal is to introduce GAMM, make it known, and enjoy the level we’ve just reached. We are aware that GAMM is already designed
to be constantly changing. Therefore, our biggest challenge—and at the same time, our greatest strength—will be giving visitors the opportunity to discover something new every time they return: something they hadn’t noticed before, or something that didn’t even exist until then. This will be crucial because we will follow the development of new technologies, trends in our industry, and always strive to tell not only the history of the video game medium, which is expected from a museum, but also the current state and contemporaneity of video games themselves—something we might expect, in a way, from a newspaper, a daily, or a news site. After all, this is also part of my background
as Director of GAMM. I started as a journalist specialising in video games, so for me, this isn’t just a museum—it’s also a research centre, an observatory. In this sense, we could even see it as a type of journalistic outlet, because it tells the story of video games as they change and evolve. And we want to be just that: an innovative place where visitors can experience the past, the present, and also catch a glimpse of the future of video games.
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